Otherwise, chaos and confusion easily result.Īre you scriptwriting for TV, an online video streaming site, or radio? Scripts written for radio need to be pretty descriptive because your audience may need to ‘see’ with their ears.
As we’ve mentioned in our tips for voice over scripts, it’s practically a prerequisite to ‘soundcheck’ a script by reading it out loud and timing it properly yourself before submitting it to a voice actor.
Rather prepare a commercial script that accommodates all the required brand elements (in terms of timing) beforehand.Īll too often, one hears accounts from bemused voice actors about chunks of text that ended up having to be removed from a final advertisement script so the reader could remain within its allotted timeframe without becoming incomprehensible rapid-fire. Furthermore, commercial reads frequently need to include sound effects, a musical underscore, or a ‘jingle.’ To incorporate these, several seconds of the scripted copy may need to be forfeited. Something less-experienced clients seem more inclined to forget is that - just as whitespace makes the text more readable both onscreen and on a page - pauses can make a voice over much more listenable. How many words in a 30-second commercial script In fact, advertisement projects are by far the most frequent jobs posted on Voice123, so let’s take a closer look at this specific genre and provide you with some commercial script examples. (15 seconds is just too short to get the message across articulately enough, and 60 seconds - apart from often being brutally expensive - can get a bit longwinded for today’s instant-gratification-oriented consumer). As a rule, advertising time gets sold in blocks of 15 seconds, and advertisers usually buy 30 seconds. The purpose is simple: you’re selling something to an audience it’s a call to action. Broadly speaking, short commercial scriptwriting tends to adhere to a well-proven structure: State it, explain it, repeat it. These scripts need to be well-written to best introduce and sell a product or service. So if you need commercial script samples to guide and inspire – look no further! What are commercial scriptsĬommercial scripts are either 60, 30, or 15-second written scripts that voice actors read to create a voice over for a commercial/advertisement.
Writing commercial scripts, as almost anyone in the advertising business will tell you, is more difficult than it seems - at first glance, anyway. Even when you’ve booked one of the finest voice actors on Voice123 to promote your product or service, the success of your advertisement depends on the quality of your script.
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